Brand experience: What is it? How do we measure it? And does it affect loyalty

J Joskus Brakus, Bernd H. Schmitt, Lia Zarantonello

Research output: Contribution to journalArticlepeer-review

1423 Citations (Scopus)
Original languageEnglish
Pages (from-to)52-68
JournalJournal of Marketing
Volume73
Issue number3
DOIs
Publication statusPublished - 2009

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