Brand experience: What is it? How do we measure it? And does it affect loyalty

J Joskus Brakus, Bernd H. Schmitt, Lia Zarantonello

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@article{66fcd071b8af43219ea2a85abd6d69bc,

title = "Brand experience: What is it? How do we measure it? And does it affect loyalty",

author = "Brakus, {J Joskus} and Schmitt, {Bernd H.} and Lia Zarantonello",

year = "2009",

doi = "10.1509/jmkg.73.3.52",

language = "English",

volume = "73",

pages = "52--68",

journal = "Journal of Marketing",

publisher = "American Marketing Association",

number = "3",

}

TY - JOUR

T1 - Brand experience

T2 - What is it? How do we measure it? And does it affect loyalty

AU - Brakus, J Joskus

AU - Schmitt, Bernd H.

AU - Zarantonello, Lia

PY - 2009

Y1 - 2009

UR - http://dx.doi.org/10.1509/jmkg.73.3.52

U2 - 10.1509/jmkg.73.3.52

DO - 10.1509/jmkg.73.3.52

M3 - Article

VL - 73

SP - 52

EP - 68

JO - Journal of Marketing

JF - Journal of Marketing

IS - 3

ER -