Brand experience: managerial applications of a new consumer psychology concept

J. Joskus Brakus, Bernd H. Schmitt, Lia Zarantonello

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

Original language	English
Title of host publication	Cracking the Code
Subtitle of host publication	Leveraging Consumer Psychology to Drive Profitability
Editors	S. S. Posavac
Place of Publication	New York, U. S. A.
Publisher	ME Sharpe
Pages	159-180
ISBN (Print)	9780765629647
Publication status	Published - 2012
Event	29th Advertising & Consumer Psychology Conference - Vanderbilt University, USA United States Duration: 21 May 2010 → 21 May 2010

Conference	29th Advertising & Consumer Psychology Conference
Country/Territory	USA United States
Period	21/05/10 → 21/05/10

Cite this

Brand experience: managerial applications of a new consumer psychology concept. / Brakus, J. Joskus; Schmitt, Bernd H.; Zarantonello, Lia.
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability. ed. / S. S. Posavac. New York, U. S. A.: ME Sharpe, 2012. p. 159-180.

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

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