Brand experience: managerial applications of a new consumer psychology concept

J. Joskus Brakus, Bernd H. Schmitt, Lia Zarantonello

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

Original language	English
Title of host publication	Cracking the Code
Subtitle of host publication	Leveraging Consumer Psychology to Drive Profitability
Editors	S. S. Posavac
Place of Publication	New York, U. S. A.
Publisher	ME Sharpe
Pages	159-180
ISBN (Print)	9780765629647
Publication status	Published - 2012
Event	29th Advertising & Consumer Psychology Conference - Vanderbilt University, USA United States Duration: 21 May 2010 → 21 May 2010

Conference	29th Advertising & Consumer Psychology Conference
Country/Territory	USA United States
Period	21/05/10 → 21/05/10

Cite this

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability. ed. / S. S. Posavac. New York, U. S. A. : ME Sharpe, 2012. p. 159-180.

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

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publisher = "ME Sharpe",

note = "29th Advertising & Consumer Psychology Conference ; Conference date: 21-05-2010 Through 21-05-2010",

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T2 - 29th Advertising & Consumer Psychology Conference

AU - Brakus, J. Joskus

AU - Schmitt, Bernd H.

AU - Zarantonello, Lia

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UR - http://www.mesharpe.com

M3 - Chapter or section

SN - 9780765629647

SP - 159

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BT - Cracking the Code

A2 - Posavac, S. S.

PB - ME Sharpe

CY - New York, U. S. A.

Y2 - 21 May 2010 through 21 May 2010

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