Boys will be brands: Exploring male consumer-brand relationships

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

1 Citation (SciVal)

Original language	English
Title of host publication	Strong Brands, Strong Relationships
Editors	Susan Fournier, Michael Breazeale, Jill Avery
Publisher	Routledge
Chapter	4
Pages	103
Number of pages	120
Edition	1
DOIs	https://doi.org/10.4324/9781315767079-15
Publication status	Published - 2015

Access to Document

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title = "Boys will be brands: Exploring male consumer-brand relationships",

author = "Aliette Lambert and John Desmond",

year = "2015",

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language = "English",

pages = "103",

editor = "Susan Fournier and Michael Breazeale and Jill Avery",

booktitle = "Strong Brands, Strong Relationships",

publisher = "Routledge",

address = "UK United Kingdom",

edition = "1",

}

TY - CHAP

T1 - Boys will be brands: Exploring male consumer-brand relationships

AU - Lambert, Aliette

AU - Desmond, John

PY - 2015

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BT - Strong Brands, Strong Relationships

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A2 - Avery, Jill

PB - Routledge

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