Boys will be brands: Exploring male consumer-brand relationships

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

1 Citation (SciVal)

Original language	English
Title of host publication	Strong Brands, Strong Relationships
Editors	Susan Fournier, Michael Breazeale, Jill Avery
Publisher	Routledge
Chapter	4
Pages	103
Number of pages	120
Edition	1
Publication status	Published - 2015

Cite this

@inbook{a3aa4389c0844e6fb081543da73f5332,

title = "Boys will be brands: Exploring male consumer-brand relationships",

author = "Aliette Lambert and John Desmond",

year = "2015",

language = "English",

pages = "103",

editor = "Susan Fournier and Michael Breazeale and Jill Avery",

booktitle = "Strong Brands, Strong Relationships",

publisher = "Routledge",

address = "UK United Kingdom",

edition = "1",

}