Boys will be brands: Exploring male consumer-brand relationships

Aliette Lambert, John Desmond

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)
Original languageEnglish
Title of host publicationStrong Brands, Strong Relationships
EditorsSusan Fournier, Michael Breazeale, Jill Avery
PublisherRoutledge
Chapter4
Pages103
Number of pages120
Edition1
Publication statusPublished - 2015

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