Boudoirs, cowdillacs and rotolactors: A salutary tale of elsie the brand mascot

Lorna Stevens; Pauline Maclaran; Matthew Kearney

doi:10.4324/9780203527757

Boudoirs, cowdillacs and rotolactors: A salutary tale of elsie the brand mascot

Lorna Stevens, Pauline Maclaran, Matthew Kearney

Management

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

3 Citations (SciVal)

Original language	English
Title of host publication	Brand Mascots
Subtitle of host publication	And Other Marketing Animals
Editors	S. Brown, S. Ponsonby-McCabe
Publisher	Taylor and Francis
Pages	110-122
Number of pages	13
ISBN (Electronic)	9780203527757
ISBN (Print)	9780415826761
DOIs	https://doi.org/10.4324/9780203527757
Publication status	Published - 1 Jun 2014

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business,Management and Accounting

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10.4324/9780203527757

Cite this

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title = "Boudoirs, cowdillacs and rotolactors: A salutary tale of elsie the brand mascot",

author = "Lorna Stevens and Pauline Maclaran and Matthew Kearney",

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language = "English",

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editor = "S. Brown and S. Ponsonby-McCabe",

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TY - CHAP

T1 - Boudoirs, cowdillacs and rotolactors

T2 - A salutary tale of elsie the brand mascot

AU - Stevens, Lorna

AU - Maclaran, Pauline

AU - Kearney, Matthew

PY - 2014/6/1

Y1 - 2014/6/1

UR - https://www.scopus.com/pages/publications/84955708385

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M3 - Book chapter

AN - SCOPUS:84955708385

SN - 9780415826761

SP - 110

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BT - Brand Mascots

A2 - Brown, S.

A2 - Ponsonby-McCabe, S.

PB - Taylor and Francis

ER -

Boudoirs, cowdillacs and rotolactors: A salutary tale of elsie the brand mascot

ASJC Scopus subject areas

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Cite this