Original language | English |
---|---|
Title of host publication | Brand Mascots |
Subtitle of host publication | And Other Marketing Animals |
Editors | S. Brown, S. Ponsonby-McCabe |
Publisher | Taylor and Francis |
Pages | 110-122 |
Number of pages | 13 |
ISBN (Electronic) | 9780203527757 |
ISBN (Print) | 9780415826761 |
DOIs | |
Publication status | Published - 1 Jun 2014 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)