Boudoirs, cowdillacs and rotolactors: A salutary tale of elsie the brand mascot

Lorna Stevens, Pauline Maclaran, Matthew Kearney

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish
Title of host publicationBrand Mascots
Subtitle of host publicationAnd Other Marketing Animals
EditorsS. Brown, S. Ponsonby-McCabe
PublisherTaylor and Francis
Pages110-122
Number of pages13
ISBN (Electronic)9780203527757
ISBN (Print)9780415826761
DOIs
Publication statusPublished - 1 Jun 2014

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Stevens, L., Maclaran, P., & Kearney, M. (2014). Boudoirs, cowdillacs and rotolactors: A salutary tale of elsie the brand mascot. In S. Brown, & S. Ponsonby-McCabe (Eds.), Brand Mascots: And Other Marketing Animals (pp. 110-122). Taylor and Francis. https://doi.org/10.4324/9780203527757