| Original language | English |
|---|---|
| Article number | Vol 32, No. 3 |
| Pages (from-to) | 266-279 |
| Number of pages | 14 |
| Journal | Journal of Macromarketing |
| Volume | 32 |
| Issue number | 3 |
| Publication status | Published - 1 Sept 2012 |
Cite this
- APA
- Standard
- Harvard
- Vancouver
- Author
- BIBTEX
- RIS