Bollywood's Global Reach: Consuming the Diasporic Consciousness

Amy Takhar, Pauline Maclaran, Lorna Stevens

Research output: Contribution to journalArticle

Original languageEnglish
Article numberVol 32, No. 3
Pages (from-to)266-279
Number of pages14
JournalJournal of Macromarketing
Volume32
Issue number3
Publication statusPublished - 1 Sep 2012

Cite this

Takhar, A., Maclaran, P., & Stevens, L. (2012). Bollywood's Global Reach: Consuming the Diasporic Consciousness. Journal of Macromarketing, 32(3), 266-279. [Vol 32, No. 3].