Bollywood's Global Reach: Consuming the Diasporic Consciousness

Amy Takhar, Pauline Maclaran, Lorna Stevens

Research output: Contribution to journalArticle

Original languageEnglish
Article numberVol 32, No. 3
Pages (from-to)266-279
Number of pages14
JournalJournal of Macromarketing
Volume32
Issue number3
Publication statusPublished - 1 Sep 2012

Cite this

Takhar, A., Maclaran, P., & Stevens, L. (2012). Bollywood's Global Reach: Consuming the Diasporic Consciousness. Journal of Macromarketing, 32(3), 266-279. [Vol 32, No. 3].

Bollywood's Global Reach: Consuming the Diasporic Consciousness. / Takhar, Amy; Maclaran, Pauline; Stevens, Lorna.

In: Journal of Macromarketing, Vol. 32, No. 3, Vol 32, No. 3, 01.09.2012, p. 266-279.

Research output: Contribution to journalArticle

Takhar, A, Maclaran, P & Stevens, L 2012, 'Bollywood's Global Reach: Consuming the Diasporic Consciousness', Journal of Macromarketing, vol. 32, no. 3, Vol 32, No. 3, pp. 266-279.
Takhar A, Maclaran P, Stevens L. Bollywood's Global Reach: Consuming the Diasporic Consciousness. Journal of Macromarketing. 2012 Sep 1;32(3):266-279. Vol 32, No. 3.
Takhar, Amy ; Maclaran, Pauline ; Stevens, Lorna. / Bollywood's Global Reach: Consuming the Diasporic Consciousness. In: Journal of Macromarketing. 2012 ; Vol. 32, No. 3. pp. 266-279.
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