Original language | English |
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Article number | Vol 32, No. 3 |
Pages (from-to) | 266-279 |
Number of pages | 14 |
Journal | Journal of Macromarketing |
Volume | 32 |
Issue number | 3 |
Publication status | Published - 1 Sept 2012 |
Bollywood's Global Reach: Consuming the Diasporic Consciousness
Amy Takhar, Pauline Maclaran, Lorna Stevens
Research output: Contribution to journal › Article › peer-review