Body Size Similarity Between Model And Shopper: Mitigating The Risk In Online Clothes Purchasing

Yerong Zhang, Iina Ikonen, Jiska Eelen, Francesca Sotgiu

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - May 2023
EventAcademy of Marketing Science Annual Conference - New Orleans, USA United States
Duration: 17 May 202319 May 2023


ConferenceAcademy of Marketing Science Annual Conference
Country/TerritoryUSA United States
CityNew Orleans

Cite this