Body Size Similarity Between Model And Shopper: Mitigating The Risk In Online Clothes Purchasing

Yerong Zhang, Iina Ikonen, Jiska Eelen, Francesca Sotgiu

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - May 2023
Event	Academy of Marketing Science Annual Conference - New Orleans, USA United States Duration: 17 May 2023 → 19 May 2023

Conference	Academy of Marketing Science Annual Conference
Country/Territory	USA United States
City	New Orleans
Period	17/05/23 → 19/05/23

Cite this

@conference{94df6f26240646aaad1838620db78d50,

title = "Body Size Similarity Between Model And Shopper: Mitigating The Risk In Online Clothes Purchasing",

author = "Yerong Zhang and Iina Ikonen and Jiska Eelen and Francesca Sotgiu",

year = "2023",

month = may,

language = "English",

note = "Academy of Marketing Science Annual Conference ; Conference date: 17-05-2023 Through 19-05-2023",

}