Big Tobacco's Predictable Pre-Budget Tantrums in Pakistan

Zohaib Khan, Zaineb Sheikh, Mariam Khokhar, Ziauddin Islam, Allen Gallagher

Research output: Contribution to journalArticlepeer-review


Phillips Morris International (PMI), which has the second largest (20%) market share of cigarettes in Pakistan, is currently funding a media campaign: #AwazUthaoMulkBachao #44Billion4Pakistan,1 asking the public to sign a pledge and petition to the policy makers to save 44 Billion Pakistani Rupees (PKR) supposedly lost to illicit tobacco trade every year. Clips from the campaign have been shown on television channels, a dedicated YouTube channel and shared on social media platforms.2,3 This campaign continues a pattern of increased tobacco industry (TI) media activity in the lead up to annual budget debates in the National Assembly of Pakistan,4–7 with an ulterior motive to undermine tax increases on tobacco products in the annual budget by influencing the public narrative and pressurizing policy makers.
Original languageEnglish
Pages (from-to)1444-1445
Number of pages2
JournalNicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
Issue number8
Early online date9 Oct 2020
Publication statusPublished - 31 Aug 2021


Dive into the research topics of 'Big Tobacco's Predictable Pre-Budget Tantrums in Pakistan'. Together they form a unique fingerprint.

Cite this