Beyond terroir: territorial construction, hegemonic discourses and French wine culture

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Abstract

Starting from the anthropological investigation of Burgundian viticulture my paper examines the major issues attached to the territorial construction of the French wine industry around the concept of terroir. It will discuss the diverse strategic deployments of terroir encountered in Burgundian viticulture since the 1990s by arguing that a paradigm shift has occurred from the geological argument to the recognition of the wine grower as the mediator in the expression of terroir. Moreover there is a tendency to use terroir as a local governance tool leading to homogeneity and rootedness, while supplying a means for individuals in localities to respond to globalisation.
Original languageEnglish
Pages (from-to)685-705
Number of pages21
JournalThe Journal Of The Royal Anthropological Institute
Volume17
Issue number4
DOIs
Publication statusPublished - Dec 2011

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