TY - JOUR
T1 - Beyond terroir: territorial construction, hegemonic discourses and French wine culture
AU - Demossier, Marion
PY - 2011/12
Y1 - 2011/12
N2 - Starting from the anthropological investigation of Burgundian viticulture my paper examines the major issues attached to the territorial construction of the French wine industry around the concept of terroir. It will discuss the diverse strategic deployments of terroir encountered in Burgundian viticulture since the 1990s by arguing that a paradigm shift has occurred from the geological argument to the recognition of the wine grower as the mediator in the expression of terroir. Moreover there is a tendency to use terroir as a local governance tool leading to homogeneity and rootedness, while supplying a means for individuals in localities to respond to globalisation.
AB - Starting from the anthropological investigation of Burgundian viticulture my paper examines the major issues attached to the territorial construction of the French wine industry around the concept of terroir. It will discuss the diverse strategic deployments of terroir encountered in Burgundian viticulture since the 1990s by arguing that a paradigm shift has occurred from the geological argument to the recognition of the wine grower as the mediator in the expression of terroir. Moreover there is a tendency to use terroir as a local governance tool leading to homogeneity and rootedness, while supplying a means for individuals in localities to respond to globalisation.
UR - http://www.scopus.com/inward/record.url?scp=80955166479&partnerID=8YFLogxK
UR - http://dx.doi.org/10.1111/j.1467-9655.2011.01714.x
U2 - 10.1111/j.1467-9655.2011.01714.x
DO - 10.1111/j.1467-9655.2011.01714.x
M3 - Article
VL - 17
SP - 685
EP - 705
JO - The Journal Of The Royal Anthropological Institute
JF - The Journal Of The Royal Anthropological Institute
IS - 4
ER -