Abstract
The witch figure has long inspired fear and fascination, and the witch-hunts and widespread persecution of women over time have made the witch a powerful figure for feminism. This book explores the growing interest in witchcraft in the marketplace, revealing how the witch has evolved into a feminist heroine for our times.
| Original language | English |
|---|---|
| Place of Publication | Cheltenham, U. K. |
| Publisher | Edward Elgar Publishing Ltd |
| Number of pages | 136 |
| ISBN (Electronic) | 9781800379442 |
| ISBN (Print) | 9781800379435 |
| DOIs | |
| Publication status | Published - 17 Mar 2026 |
Publication series
| Name | New Horizons in Marketing |
|---|
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 5 Gender Equality -
SDG 13 Climate Action
Keywords
- witchcraft
- feminism
- marketing
- popular culture
- consumer culture
- women's studies
- cultural studies
- Media Studies
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