Being like or being liked: identity vs. Approval in a social context.

R Elliott, S Auty

Research output: Contribution to journalArticle

LanguageEnglish
Pages235-241
Number of pages7
JournalAdvances in Consumer Research
Volume28
Issue number1
StatusPublished - 2001

Cite this

Being like or being liked: identity vs. Approval in a social context. / Elliott, R; Auty, S.

In: Advances in Consumer Research, Vol. 28, No. 1, 2001, p. 235-241.

Research output: Contribution to journalArticle

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