“Behind the curtain of the targeting machine”: political parties A/B testing in action

Tristan Hotham

Research output: Chapter or section in a book/report/conference proceedingChapter or section

Original languageEnglish
Title of host publicationUK Election Analysis
PublisherThe Centre for Comparative Politics and Media Research
Number of pages2
ISBN (Electronic)978-1-910042-23-6
ISBN (Print)978-1-910042-24-3
Publication statusPublished - 24 Dec 2019

ASJC Scopus subject areas

  • General Social Sciences

Cite this