“Behind the curtain of the targeting machine”: political parties A/B testing in action

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationUK Election Analysis
PublisherThe Centre for Comparative Politics and Media Research
Pages88-90
Number of pages2
ISBN (Electronic)978-1-910042-23-6
ISBN (Print)978-1-910042-24-3
Publication statusPublished - 24 Dec 2019

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Hotham, T. (2019). “Behind the curtain of the targeting machine”: political parties A/B testing in action. In UK Election Analysis (pp. 88-90). The Centre for Comparative Politics and Media Research.