Balancing a Hybrid Business Model: The Search for Equilibrium at Cafédirect

Iain Davies, Bob Doherty

Research output: Contribution to journalArticle

Abstract

This paper investigates the difficulties of creating economic, social and environmental value when operating as a hybrid venture. Drawing on hybrid organizing and sustainable business model research, it explores the implications of alternative forms of business model experimented with by farmer owned, fairtrade social enterprise Cafédirect. Responding to changes and challenges in the market and societal environment, Cafédirect has tried multiple business model innovations to deliver on all three forms of value capture, with differing levels of success. This longitudinal case-study therefore provides a contribution to our understanding of how business models enact hybrid mission, providing a platform for triple bottom-line value capture. In so doing we are able to expand on the normative understandings of integrating hybrid objectives, and the complications of multiple types of value capture.
LanguageEnglish
JournalJournal of Business Ethics
StatusAccepted/In press - 15 Jun 2018

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Values
farmer
innovation
Business model
market
economics
Value capture
Business model innovation
Farmers
Environmental values
Triple bottom line
Organizing
Sustainable business
Venture
Fair trade
Economic value
Social enterprise
Social values
Longitudinal case study
Economics

Cite this

Balancing a Hybrid Business Model: The Search for Equilibrium at Cafédirect. / Davies, Iain; Doherty, Bob.

In: Journal of Business Ethics, 15.06.2018.

Research output: Contribution to journalArticle

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