Original language | English |
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Title of host publication | Advances in Consumer Research |
Editors | Gavan Fitzsimons, Vicki Morwitz |
Place of Publication | Duluth, MN |
Publisher | Association for Consumer Research |
Pages | 704-708 |
Number of pages | 5 |
Volume | 34 |
Publication status | Published - 2007 |
Auspiciouness: coping with kratophany
Ekant Veer, K V Fernandez, J L Lastovicka
Research output: Chapter or section in a book/report/conference proceeding › Chapter or section