Auspiciouness: coping with kratophany

Ekant Veer, K V Fernandez, J L Lastovicka

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsGavan Fitzsimons, Vicki Morwitz
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Number of pages5
Publication statusPublished - 2007

Cite this

Veer, E., Fernandez, K. V., & Lastovicka, J. L. (2007). Auspiciouness: coping with kratophany. In G. Fitzsimons, & V. Morwitz (Eds.), Advances in Consumer Research (Vol. 34, pp. 704-708). Association for Consumer Research.