Auspiciouness: coping with kratophany

Ekant Veer, K V Fernandez, J L Lastovicka

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsGavan Fitzsimons, Vicki Morwitz
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Pages704-708
Number of pages5
Volume34
Publication statusPublished - 2007

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