Attitude functions in persuasion: Matching, involvement, self-affirmation, and hierarchy

Susan E. Watt, Gregory R. Maio, Geoffrey Haddock

Research output: Chapter or section in a book/report/conference proceedingChapter or section

3 Citations (SciVal)
Original languageEnglish
Title of host publicationAttitudes and Attitude Change
EditorsW. D. Crano, R. Prislin
Place of PublicationAbingdon, U. K.
PublisherTaylor and Francis
Number of pages24
ISBN (Electronic)9780203838068
ISBN (Print)9781841694818
Publication statusPublished - 1 Jan 2011

ASJC Scopus subject areas

  • Medicine (miscellaneous)

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