Attitude functions in persuasion: Matching, involvement, self-affirmation, and hierarchy

Susan E. Watt, Gregory R. Maio, Geoffrey Haddock

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)
Original languageEnglish
Title of host publicationAttitudes and Attitude Change
EditorsW. D. Crano, R. Prislin
Place of PublicationAbingdon, U. K.
PublisherTaylor and Francis
Pages189-212
Number of pages24
ISBN (Electronic)9780203838068
ISBN (Print)9781841694818
DOIs
Publication statusPublished - 1 Jan 2011

ASJC Scopus subject areas

  • Medicine (miscellaneous)

Cite this

Watt, S. E., Maio, G. R., & Haddock, G. (2011). Attitude functions in persuasion: Matching, involvement, self-affirmation, and hierarchy. In W. D. Crano, & R. Prislin (Eds.), Attitudes and Attitude Change (pp. 189-212). Taylor and Francis. https://doi.org/10.4324/9780203838068