Abstract
Interviews have been a key primary data source for research published in the Journal of Consumer Research. This tutorial aims to walk readers through the design and execution of interview-based empirical research on consumers and consumption.
| Original language | English |
|---|---|
| Pages (from-to) | 939–948 |
| Journal | Journal of Consumer Research |
| Volume | 44 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 31 Dec 2017 |
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