Are Your Customers Willing to Co-Create Brand Value

Michael Merz, Lia Zarantonello

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2013
Event42nd AMS Annual Conference - Monterey, USA United States
Duration: 15 May 201318 May 2013

Conference

Conference42nd AMS Annual Conference
CountryUSA United States
CityMonterey
Period15/05/1318/05/13

Cite this

Merz, M., & Zarantonello, L. (2013). Are Your Customers Willing to Co-Create Brand Value. Paper presented at 42nd AMS Annual Conference, Monterey, USA United States.

Are Your Customers Willing to Co-Create Brand Value. / Merz, Michael; Zarantonello, Lia.

2013. Paper presented at 42nd AMS Annual Conference, Monterey, USA United States.

Research output: Contribution to conferencePaper

Merz, M & Zarantonello, L 2013, 'Are Your Customers Willing to Co-Create Brand Value' Paper presented at 42nd AMS Annual Conference, Monterey, USA United States, 15/05/13 - 18/05/13, .
Merz M, Zarantonello L. Are Your Customers Willing to Co-Create Brand Value. 2013. Paper presented at 42nd AMS Annual Conference, Monterey, USA United States.
Merz, Michael ; Zarantonello, Lia. / Are Your Customers Willing to Co-Create Brand Value. Paper presented at 42nd AMS Annual Conference, Monterey, USA United States.
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T1 - Are Your Customers Willing to Co-Create Brand Value

AU - Merz, Michael

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