Are Your Customers Willing to Co-Create Brand Value

Michael Merz, Lia Zarantonello

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2013
Event42nd AMS Annual Conference - Monterey, USA United States
Duration: 15 May 2013 → 18 May 2013

Conference

Conference42nd AMS Annual Conference
Country/TerritoryUSA United States
CityMonterey
Period15/05/13 → 18/05/13

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