Are Your Customers Willing to Co-Create Brand Value

Michael Merz, Lia Zarantonello

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2013
Event42nd AMS Annual Conference - Monterey, USA United States
Duration: 15 May 201318 May 2013

Conference

Conference42nd AMS Annual Conference
CountryUSA United States
CityMonterey
Period15/05/1318/05/13

Cite this

Merz, M., & Zarantonello, L. (2013). Are Your Customers Willing to Co-Create Brand Value. Paper presented at 42nd AMS Annual Conference, Monterey, USA United States.