Application of share of choice model in insurance industry based on conjoint analysis and mathematical programming: A case study of automobile insurance in China

Emmanuel Fragniere, Francesco Moresino, Yi Shen

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

2 Citations (Scopus)

Abstract

The automobile insurance is a massive sector of the whole property insurance industry in China. However, there is a big deficit in this huge market. Since the existing pricing models are only based on the cost and risk factors, we propose a share of choice model based on conjoint analysis and mathematical programming that combines consumers' perception and market share. This model provides a new method to optimize the design of automobile insurance products in China.
Original languageEnglish
Title of host publication2012 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)
PublisherIEEE
Pages404-409
DOIs
Publication statusPublished - 1 Jul 2012
Event2012 IEEE International Conference on Service Operations and Logistics and Informatics (SOLI) - Suzhou, China
Duration: 8 Jul 201210 Jul 2012

Conference

Conference2012 IEEE International Conference on Service Operations and Logistics and Informatics (SOLI)
CitySuzhou, China
Period8/07/1210/07/12

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