Antitrust and Marketing: A Primer and Call to Research

Gregory T Gundlach, Joan M Phillips, Debra M Desrochers

Research output: Contribution to journal › Article

8 Citations (SciVal)

Original language	English
Pages (from-to)	232-236
Journal	Journal of Public Policy and Marketing
Volume	21
Issue number	Fall
DOIs	https://doi.org/10.1509/jppm.21.2.232.17587
Publication status	Published - 2002

Access to Document

@article{1a07f84da46c424cb86120c571493660,

title = "Antitrust and Marketing: A Primer and Call to Research",

author = "Gundlach, \{Gregory T\} and Phillips, \{Joan M\} and Desrochers, \{Debra M\}",

year = "2002",

doi = "10.1509/jppm.21.2.232.17587",

language = "English",

volume = "21",

pages = "232--236",

journal = "Journal of Public Policy and Marketing",

issn = "0743-9156",

publisher = "SAGE Publications Ltd",

number = "Fall",

}

TY - JOUR

T1 - Antitrust and Marketing: A Primer and Call to Research

AU - Gundlach, Gregory T

AU - Phillips, Joan M

AU - Desrochers, Debra M

PY - 2002

Y1 - 2002

U2 - 10.1509/jppm.21.2.232.17587

DO - 10.1509/jppm.21.2.232.17587

M3 - Article

SN - 0743-9156

VL - 21

SP - 232

EP - 236

JO - Journal of Public Policy and Marketing

JF - Journal of Public Policy and Marketing

IS - Fall

ER -