Anti-Immigrant Prejudice: Understanding the Roles of (Perceived) Values and Value Dissimilarity

Although human values and value dissimilarity play pivotal roles in the prejudice
literature, there remain important gaps in our understanding. To address these gaps, we recruited three British samples (N=350) and presented Muslim immigrants, refugees, and economic migrants as target groups. Using polynomial regression analyses, we simultaneously tested effects of individuals’ own values, their perceptions of immigrant values, and self-immigrant value dissimilarities on prejudice. Results indicated that favorability toward immigrants is higher when individuals hold higher self-transcendence values (e.g., equality) and lower self-enhancement values (e.g., power), and when they perceive immigrants to hold higher self-transcendence values and lower self-enhancement values. In addition, prejudice toward immigrants is higher when individuals who hold higher conservation values (e.g., security) perceive immigrants to value openness (e.g., freedom) more, suggesting a value dissimilarity effect. No value dissimilarity effects emerged when immigrants were perceived to be higher in conservation, self-transcendence, or self-enhancement values. Overall, these results showed that effects of values and value dissimilarity differ depending on which value dimension is considered. Additionally, the results revealed support for a novel mechanism with the motivation to be non-prejudiced underpinning the links between individuals’ values and prejudice. Our discussion highlights the multifaceted manner in which values are linked to prejudice.