An intrinsic integrity-driven rating model for a sustainable reputation system

Haibao Wen, Shengmin Sun, Tao Huang, Dunhui Xiao

Research output: Contribution to journalArticlepeer-review

Abstract

In the era of digital markets, the challenge for consumers is discerning quality amidst information asymmetry. While traditional markets use brand mechanisms to address this issue, transferring such systems to internet-based P2P markets – where misleading practices like fake ratings are rampant – remains challenging. Current internet platforms strive to counter this through verification algorithms, but these efforts find themselves in a continuous tug-of-war with counterfeit actions. Exploiting the transparency, immutability, and traceability of blockchain technology, this paper introduces a robust reputation voting system grounded in it. Unlike existing blockchain-based reputation systems, our model harnesses an intrinsically economically incentivized approach to bolster agent integrity. We optimize this model to mirror real-world user behavior, preserving the reputation system's foundational sustainability. Through Monte-Carlo simulations, using both uniform and power-law distributions enabled by an innovative inverse transform method, we traverse a broad parameter landscape, replicating real-world complexity. The findings underscore the promise of a sustainable, transparent, and formidable reputation mechanism. Given its structure, our framework can potentially function as a universal, sustainable oracle for offchain-onchain bridging, aiding entities in perpetually cultivating their reputation. Future integration with technologies like Ring Signature and Zero Knowledge Proof could amplify the system's privacy facets, rendering it particularly influential in the ever-evolving digital domain.

Original languageEnglish
Article number123804
JournalExpert Systems with Applications
Volume249
Early online date25 Mar 2024
DOIs
Publication statusE-pub ahead of print - 25 Mar 2024

Data Availability Statement

Data will be made available on request.

Keywords

  • Agent
  • Blockchain
  • Integrity-driven rating
  • Reputation system
  • Sustainable oracle

ASJC Scopus subject areas

  • Engineering(all)
  • Computer Science Applications
  • Artificial Intelligence

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