An exploratory study of the dimensionality of consumers’ propensity to co-create brand value

Michael Merz, Lia Zarantonello

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2012
Event2012 AP-ACR Conference - Queenstown, New Zealand
Duration: 6 Jul 2012 → 8 Jul 2012

Conference

Conference2012 AP-ACR Conference
Country/TerritoryNew Zealand
CityQueenstown
Period6/07/12 → 8/07/12

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