An exploratory study of the dimensionality of consumers’ propensity to co-create brand value

Michael Merz, Lia Zarantonello

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2012
Event2012 AP-ACR Conference - Queenstown, New Zealand
Duration: 6 Jul 20128 Jul 2012

Conference

Conference2012 AP-ACR Conference
CountryNew Zealand
CityQueenstown
Period6/07/128/07/12

Cite this

Merz, M., & Zarantonello, L. (2012). An exploratory study of the dimensionality of consumers’ propensity to co-create brand value. Paper presented at 2012 AP-ACR Conference, Queenstown, New Zealand.