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An Experiential Account of Happiness in Life and in Ads

  • J. J. Brakus
  • , Lia Zarantonello
  • , B. H. Schmitt

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2012
Event11th International Conference on Research in Advertising - Stockholm, Sweden
Duration: 28 Jun 2012 → 30 Jun 2012

Conference

Conference11th International Conference on Research in Advertising
Country/TerritorySweden
CityStockholm
Period28/06/12 → 30/06/12

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