An Experiential Account of Happiness in Life and in Ads

J. J. Brakus, Lia Zarantonello, B. H. Schmitt

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2013
Event	42nd European Marketing Association Conference - Istanbul, Turkey Duration: 4 Jun 2013 → 7 Jun 2013

Conference	42nd European Marketing Association Conference
Country/Territory	Turkey
City	Istanbul
Period	4/06/13 → 7/06/13

Cite this