An Experiential Account of Happiness in Life and in Ads

J. J. Brakus, Lia Zarantonello, B. H. Schmitt

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2013
Event42nd European Marketing Association Conference - Istanbul, Turkey
Duration: 4 Jun 2013 → 7 Jun 2013

Conference

Conference42nd European Marketing Association Conference
Country/TerritoryTurkey
CityIstanbul
Period4/06/13 → 7/06/13

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