An Experiential Account of Happiness in Life and in Ads

J. J. Brakus, Lia Zarantonello, B. H. Schmitt

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2013
Event42nd European Marketing Association Conference - Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013

Conference

Conference42nd European Marketing Association Conference
CountryTurkey
CityIstanbul
Period4/06/137/06/13

Cite this

Brakus, J. J., Zarantonello, L., & Schmitt, B. H. (2013). An Experiential Account of Happiness in Life and in Ads. Paper presented at 42nd European Marketing Association Conference, Istanbul, Turkey.