An Experiential Account of Happiness in Life and in Ads

J. J. Brakus, Lia Zarantonello, B. H. Schmitt

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2012
Event11th International Conference on Research in Advertising - Stockholm, Sweden
Duration: 28 Jun 201230 Jun 2012

Conference

Conference11th International Conference on Research in Advertising
CountrySweden
CityStockholm
Period28/06/1230/06/12

Cite this

Brakus, J. J., Zarantonello, L., & Schmitt, B. H. (2012). An Experiential Account of Happiness in Life and in Ads. Paper presented at 11th International Conference on Research in Advertising, Stockholm, Sweden.