An analysis of the perception of brand equity among members and non-members of football teams and its influence on behavioural intentions

Yves MIranda, Carlos Augusto Queiroz Pedroso, Marcos Antonio Barros Filho, Rui Biscaia, Amélia Brandão

Research output: Contribution to journal › Article › peer-review

2 Citations (SciVal)

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Economics, Econometrics and Finance

Psychology