Alcohol content in the ‘Hyper-Reality’ MTV Show ‘Geordie Shore’

Eden Lowe, John Britton, Jo Cranwell

Research output: Contribution to journalArticle

Abstract

Aim: To quantify the occurrence of alcohol content, including alcohol branding, in the popular primetime television UK Reality TV show ‘Geordie Shore’ Series 11.

Methods: 1-minute interval coding content analysis of alcohol content in the entire DVD Series 11 of ‘Geordie Shore’ (10 episodes). Occurrence of alcohol use, implied use, other alcohol reference/paraphernalia or branding was recorded.

Results: All categories of alcohol were present in all episodes. ‘Any alcohol’ content occurred in 78%, ‘actual alcohol use’ in 30%, ‘inferred alcohol use’ in 72%, and all ‘other’ alcohol references occurred in 49% of all coding intervals (ACIs), respectively. Brand appearances occurred in 23% of ACIs. The most frequently observed alcohol brand was Smirnoff which appeared in 43% of all brand appearances. Episodes categorised as suitable for viewing by adolescents below the legal drinking age of 18 years comprised of 61% of all brand appearances.

Conclusions: Alcohol content, including branding, is highly prevalent in the UK Reality TV show ‘Geordie Shore’ Series 11. Two-thirds of all alcohol branding occurred in episodes age-rated by the BBFC as suitable for viewers aged 15 years. The organisations OfCom, ASA and the Portman Group should implement more effective policies to reduce adolescent exposure to on-screen drinking. The drinks industry should consider demanding the withdrawal of their brands from the show.
LanguageEnglish
Pages337-343
JournalAlcohol and Alcoholism
Volume53
Issue number3
DOIs
StatusPublished - 21 Jan 2018

Fingerprint

Alcohols
Videodisks
Television
Drinking
Industry
Organizations

Cite this

Alcohol content in the ‘Hyper-Reality’ MTV Show ‘Geordie Shore’. / Lowe, Eden; Britton, John; Cranwell , Jo.

In: Alcohol and Alcoholism, Vol. 53, No. 3, 21.01.2018, p. 337-343.

Research output: Contribution to journalArticle

@article{6ec823cbce86438fabafdb7bd6a2f47f,
title = "Alcohol content in the ‘Hyper-Reality’ MTV Show ‘Geordie Shore’",
abstract = "Aim: To quantify the occurrence of alcohol content, including alcohol branding, in the popular primetime television UK Reality TV show ‘Geordie Shore’ Series 11. Methods: 1-minute interval coding content analysis of alcohol content in the entire DVD Series 11 of ‘Geordie Shore’ (10 episodes). Occurrence of alcohol use, implied use, other alcohol reference/paraphernalia or branding was recorded. Results: All categories of alcohol were present in all episodes. ‘Any alcohol’ content occurred in 78{\%}, ‘actual alcohol use’ in 30{\%}, ‘inferred alcohol use’ in 72{\%}, and all ‘other’ alcohol references occurred in 49{\%} of all coding intervals (ACIs), respectively. Brand appearances occurred in 23{\%} of ACIs. The most frequently observed alcohol brand was Smirnoff which appeared in 43{\%} of all brand appearances. Episodes categorised as suitable for viewing by adolescents below the legal drinking age of 18 years comprised of 61{\%} of all brand appearances.Conclusions: Alcohol content, including branding, is highly prevalent in the UK Reality TV show ‘Geordie Shore’ Series 11. Two-thirds of all alcohol branding occurred in episodes age-rated by the BBFC as suitable for viewers aged 15 years. The organisations OfCom, ASA and the Portman Group should implement more effective policies to reduce adolescent exposure to on-screen drinking. The drinks industry should consider demanding the withdrawal of their brands from the show.",
author = "Eden Lowe and John Britton and Jo Cranwell",
year = "2018",
month = "1",
day = "21",
doi = "10.1093/alcalc/agx116",
language = "English",
volume = "53",
pages = "337--343",
journal = "Alcohol and Alcoholism",
issn = "0735-0414",
publisher = "Oxford University Press",
number = "3",

}

TY - JOUR

T1 - Alcohol content in the ‘Hyper-Reality’ MTV Show ‘Geordie Shore’

AU - Lowe,Eden

AU - Britton,John

AU - Cranwell ,Jo

PY - 2018/1/21

Y1 - 2018/1/21

N2 - Aim: To quantify the occurrence of alcohol content, including alcohol branding, in the popular primetime television UK Reality TV show ‘Geordie Shore’ Series 11. Methods: 1-minute interval coding content analysis of alcohol content in the entire DVD Series 11 of ‘Geordie Shore’ (10 episodes). Occurrence of alcohol use, implied use, other alcohol reference/paraphernalia or branding was recorded. Results: All categories of alcohol were present in all episodes. ‘Any alcohol’ content occurred in 78%, ‘actual alcohol use’ in 30%, ‘inferred alcohol use’ in 72%, and all ‘other’ alcohol references occurred in 49% of all coding intervals (ACIs), respectively. Brand appearances occurred in 23% of ACIs. The most frequently observed alcohol brand was Smirnoff which appeared in 43% of all brand appearances. Episodes categorised as suitable for viewing by adolescents below the legal drinking age of 18 years comprised of 61% of all brand appearances.Conclusions: Alcohol content, including branding, is highly prevalent in the UK Reality TV show ‘Geordie Shore’ Series 11. Two-thirds of all alcohol branding occurred in episodes age-rated by the BBFC as suitable for viewers aged 15 years. The organisations OfCom, ASA and the Portman Group should implement more effective policies to reduce adolescent exposure to on-screen drinking. The drinks industry should consider demanding the withdrawal of their brands from the show.

AB - Aim: To quantify the occurrence of alcohol content, including alcohol branding, in the popular primetime television UK Reality TV show ‘Geordie Shore’ Series 11. Methods: 1-minute interval coding content analysis of alcohol content in the entire DVD Series 11 of ‘Geordie Shore’ (10 episodes). Occurrence of alcohol use, implied use, other alcohol reference/paraphernalia or branding was recorded. Results: All categories of alcohol were present in all episodes. ‘Any alcohol’ content occurred in 78%, ‘actual alcohol use’ in 30%, ‘inferred alcohol use’ in 72%, and all ‘other’ alcohol references occurred in 49% of all coding intervals (ACIs), respectively. Brand appearances occurred in 23% of ACIs. The most frequently observed alcohol brand was Smirnoff which appeared in 43% of all brand appearances. Episodes categorised as suitable for viewing by adolescents below the legal drinking age of 18 years comprised of 61% of all brand appearances.Conclusions: Alcohol content, including branding, is highly prevalent in the UK Reality TV show ‘Geordie Shore’ Series 11. Two-thirds of all alcohol branding occurred in episodes age-rated by the BBFC as suitable for viewers aged 15 years. The organisations OfCom, ASA and the Portman Group should implement more effective policies to reduce adolescent exposure to on-screen drinking. The drinks industry should consider demanding the withdrawal of their brands from the show.

U2 - 10.1093/alcalc/agx116

DO - 10.1093/alcalc/agx116

M3 - Article

VL - 53

SP - 337

EP - 343

JO - Alcohol and Alcoholism

T2 - Alcohol and Alcoholism

JF - Alcohol and Alcoholism

SN - 0735-0414

IS - 3

ER -