Abstract
Grewal, Guha, and Becker (2024; GGB) provided an initial position paper, outlining the promises and perils of AI, as well as three grand societal challenges linked to AI. Seven sets of researchers have provided insightful commentaries in response to GGB (2024), in efforts that introduce new themes or else challenge some of the initial claims. With this response paper, we summarize those commentaries, clarify points of agreement and contrast, and augment the themes in GGB (2024) based on the insights gained from the commentaries. Specifically, we present two additional grand societal challenges linked to AI, reflecting our continued dedication to broadening discussions about both the promises and the perils of AI.
| Original language | English |
|---|---|
| Pages (from-to) | 936-947 |
| Number of pages | 12 |
| Journal | Journal of Macromarketing |
| Volume | 44 |
| Issue number | 4 |
| Early online date | 16 Oct 2024 |
| DOIs | |
| Publication status | Published - 31 Dec 2024 |
Funding
The authors received no financial support for the research, authorship, and/or publication of this article.
Keywords
- artificial intelligence
- public policy
- societal challenges
ASJC Scopus subject areas
- Marketing