Advertising in Emerging and Developing Markets: The Role of Experiential and Functional Routes of Persuasion

Lia Zarantonello, BH Schmitt, K Jedidi

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2012
Event	11th International Conference on Research in Advertising - Stockholm, Sweden Duration: 28 Jun 2012 → 30 Jun 2012

Conference	11th International Conference on Research in Advertising
Country/Territory	Sweden
City	Stockholm
Period	28/06/12 → 30/06/12

Cite this

@conference{61cbdf8c71654197a6088b9f03b2ee0b,

title = "Advertising in Emerging and Developing Markets: The Role of Experiential and Functional Routes of Persuasion",

author = "Lia Zarantonello and BH Schmitt and K Jedidi",

year = "2012",

language = "English",

note = "11th International Conference on Research in Advertising ; Conference date: 28-06-2012 Through 30-06-2012",

}