Addressing the greatest global challenges (UN SDGs) with a marketing lens

Dhruv Grewal; Praveen K. Kopalle; John Hulland

doi:10.1007/s11747-024-01049-2

Addressing the greatest global challenges (UN SDGs) with a marketing lens

Dhruv Grewal
, Praveen K. Kopalle
, John Hulland

Toyota Chair in E-Commerce and Electronic Business and Professor of Marketing
Babson College
EGADE Business School
Dartmouth College
Terry College of Business

Research output: Contribution to journal › Editorial › peer-review

26 Citations (SciVal)

Original language	English
Pages (from-to)	1263-1272
Number of pages	10
Journal	Journal of the Academy of Marketing Science
Volume	52
Issue number	5
DOIs	https://doi.org/10.1007/s11747-024-01049-2
Publication status	Published - 2 Sept 2024

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/s11747-024-01049-2

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title = "Addressing the greatest global challenges (UN SDGs) with a marketing lens",

author = "Dhruv Grewal and Kopalle, \{Praveen K.\} and John Hulland",

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TY - JOUR

T1 - Addressing the greatest global challenges (UN SDGs) with a marketing lens

AU - Grewal, Dhruv

AU - Kopalle, Praveen K.

AU - Hulland, John

PY - 2024/9/2

Y1 - 2024/9/2

UR - https://www.scopus.com/pages/publications/85202928670

U2 - 10.1007/s11747-024-01049-2

DO - 10.1007/s11747-024-01049-2

M3 - Editorial

AN - SCOPUS:85202928670

SN - 0092-0703

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SP - 1263

EP - 1272

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 5

ER -

Addressing the greatest global challenges (UN SDGs) with a marketing lens

ASJC Scopus subject areas

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