Addressing the greatest global challenges (UN SDGs) with a marketing lens

Dhruv Grewal; Praveen K. Kopalle; John Hulland

doi:10.1007/s11747-024-01049-2

Addressing the greatest global challenges (UN SDGs) with a marketing lens

Dhruv Grewal, Praveen K. Kopalle, John Hulland

Research output: Contribution to journal › Editorial › peer-review

14 Citations (SciVal)

Original language	English
Pages (from-to)	1263-1272
Number of pages	10
Journal	Journal of the Academy of Marketing Science
Volume	52
Issue number	5
DOIs	https://doi.org/10.1007/s11747-024-01049-2
Publication status	Published - 2 Sept 2024

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

Access to Document

10.1007/s11747-024-01049-2

Cite this

@article{e22c76f54a84450aaea0d3dd83080f54,

title = "Addressing the greatest global challenges (UN SDGs) with a marketing lens",

author = "Dhruv Grewal and Kopalle, \{Praveen K.\} and John Hulland",

year = "2024",

month = sep,

day = "2",

doi = "10.1007/s11747-024-01049-2",

language = "English",

volume = "52",

pages = "1263--1272",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer New York",

number = "5",

}

TY - JOUR

T1 - Addressing the greatest global challenges (UN SDGs) with a marketing lens

AU - Grewal, Dhruv

AU - Kopalle, Praveen K.

AU - Hulland, John

PY - 2024/9/2

Y1 - 2024/9/2

UR - https://www.scopus.com/pages/publications/85202928670

U2 - 10.1007/s11747-024-01049-2

DO - 10.1007/s11747-024-01049-2

M3 - Editorial

AN - SCOPUS:85202928670

SN - 0092-0703

VL - 52

SP - 1263

EP - 1272

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 5

ER -

Addressing the greatest global challenges (UN SDGs) with a marketing lens

ASJC Scopus subject areas

Access to Document

Other files and links

Cite this