Original language | English |
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Journal | Journal of the Academy of Marketing Science |
DOIs | |
Publication status | Published - 2 Sept 2024 |
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Marketing
Dhruv Grewal, Praveen K. Kopalle, John Hulland
Research output: Contribution to journal › Editorial › peer-review
Original language | English |
---|---|
Journal | Journal of the Academy of Marketing Science |
DOIs | |
Publication status | Published - 2 Sept 2024 |