Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status

Debbie M. Desrochers; Stephan Dahl

doi:10.1007/978-3-319-10912-1_197

Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status

James Cook University

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

Abstract

In 2000, the U.S. Department of Health and Human Services (DHHS) identified overweight and obesity as a leading health indicator and called for a reduction in the proportion of children and adolescents who are overweight or obese to 15% by 2010 (DHHS 2001). Unfortunately, little progress has been made towards this goal and the 2007 – 08 data from the National Health and Nutrition Examination Survey (NHANES) indicate that approximately 32% of children and adolescents, ages 2 – 19, are overweight or obese.1

Original language	English
Title of host publication	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Subtitle of host publication	Celebrating the Past and Future of Marketing and Discovery with Social Impact
Editors	L. Robinson
Place of Publication	Cham, Switzerland
Publisher	Springer
Pages	608-610
Number of pages	3
ISBN (Electronic)	9783319109121
ISBN (Print)	9783319109114
DOIs	https://doi.org/10.1007/978-3-319-10912-1_197
Publication status	Published - 31 May 2012

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10.1007/978-3-319-10912-1_197

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Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status. / Desrochers, Debbie M.; Dahl, Stephan.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science: Celebrating the Past and Future of Marketing and Discovery with Social Impact. ed. / L. Robinson. Cham, Switzerland: Springer, 2012. p. 608-610.

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

Desrochers, DM & Dahl, S 2012, Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status. in L Robinson (ed.), Developments in Marketing Science: Proceedings of the Academy of Marketing Science: Celebrating the Past and Future of Marketing and Discovery with Social Impact. Springer, Cham, Switzerland, pp. 608-610. https://doi.org/10.1007/978-3-319-10912-1_197

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Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status

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