Adding Good or Removing Bad: Consumer Response to Nutrition Claims

Iina Ikonen; Aylin Aydinli; Peeter W.J. Verlegh

Adding Good or Removing Bad: Consumer Response to Nutrition Claims

Iina Ikonen, Aylin Aydinli, Peeter W.J. Verlegh

Vrije Universiteit Amsterdam

Research output: Contribution to conference › Paper › peer-review

Abstract

Through a meta-analysis and experimental studies, this research finds that adding positive nutrients (vs. removing negative ones) increases perceptions of value for money and, consequently, purchase intentions.

Original language	English
Publication status	Published - 24 Jun 2021
Event	AMA Marketing and Public Policy conference 2021 - online Duration: 24 Jul 2020 → …

Conference

Conference	AMA Marketing and Public Policy conference 2021
Period	24/07/20 → …

Keywords

Nutrition claims
Food marketing
Consumer health
Perceived value

Cite this

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title = "Adding Good or Removing Bad: Consumer Response to Nutrition Claims",

abstract = "Through a meta-analysis and experimental studies, this research finds that adding positive nutrients (vs. removing negative ones) increases perceptions of value for money and, consequently, purchase intentions.",

keywords = "Nutrition claims, Food marketing, Consumer health, Perceived value",

author = "Iina Ikonen and Aylin Aydinli and Verlegh, \{Peeter W.J.\}",

year = "2021",

month = jun,

day = "24",

language = "English",

note = "AMA Marketing and Public Policy conference 2021 ; Conference date: 24-07-2020",

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TY - CONF

T1 - Adding Good or Removing Bad: Consumer Response to Nutrition Claims

AU - Ikonen, Iina

AU - Aydinli, Aylin

AU - Verlegh, Peeter W.J.

PY - 2021/6/24

Y1 - 2021/6/24

N2 - Through a meta-analysis and experimental studies, this research finds that adding positive nutrients (vs. removing negative ones) increases perceptions of value for money and, consequently, purchase intentions.

AB - Through a meta-analysis and experimental studies, this research finds that adding positive nutrients (vs. removing negative ones) increases perceptions of value for money and, consequently, purchase intentions.

KW - Nutrition claims

KW - Food marketing

KW - Consumer health

KW - Perceived value

M3 - Paper

T2 - AMA Marketing and Public Policy conference 2021

Y2 - 24 July 2020

ER -

Adding Good or Removing Bad: Consumer Response to Nutrition Claims

Abstract

Conference

Keywords

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Cite this