Adding Good or Removing Bad: Consumer Response to Nutrition Claims

Iina Ikonen, Aylin Aydinli, Peeter W.J. Verlegh

Research output: Contribution to conferencePaperpeer-review


Through a meta-analysis and experimental studies, this research finds that adding positive nutrients (vs. removing negative ones) increases perceptions of value for money and, consequently, purchase intentions.
Original languageEnglish
Publication statusPublished - 24 Jun 2021
EventAMA Marketing and Public Policy conference 2021 - online
Duration: 24 Jul 2020 → …


ConferenceAMA Marketing and Public Policy conference 2021
Period24/07/20 → …


  • Nutrition claims
  • Food marketing
  • Consumer health
  • Perceived value

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