Abstract
Through a meta-analysis and experimental studies, this research finds that adding positive nutrients (vs. removing negative ones) increases perceptions of value for money and, consequently, purchase intentions.
Original language | English |
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Publication status | Published - 24 Jun 2021 |
Event | AMA Marketing and Public Policy conference 2021 - online Duration: 24 Jul 2020 → … |
Conference
Conference | AMA Marketing and Public Policy conference 2021 |
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Period | 24/07/20 → … |
Keywords
- Nutrition claims
- Food marketing
- Consumer health
- Perceived value