Adapting within relationships to adapt to market-led change: does relationship success lead to marketplace inertia?

Michael Beverland

Research output: Contribution to journal › Article › peer-review

17 Citations (SciVal)

Original language	English
Pages (from-to)	577-589
Journal	Industrial Marketing Management
Volume	34
Issue number	6
DOIs	https://doi.org/10.1016/j.indmarman.2004.09.023
Publication status	Published - 1 Aug 2005

Access to Document

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