Adapting within relationships to adapt to market-led change: does relationship success lead to marketplace inertia?

Michael Beverland

Research output: Contribution to journalArticle

15 Citations (Scopus)
Original languageEnglish
Pages (from-to)577-589
JournalIndustrial Marketing Management
Volume34
Issue number6
DOIs
Publication statusPublished - 1 Aug 2005

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