Accounting for the selection of exhibits: Examining the organisation of gallery talks as a marketing activity

Dirk vom Lehn; Linh Dan Nguyen

doi:10.4324/9781003021766-14

Accounting for the selection of exhibits: Examining the organisation of gallery talks as a marketing activity

Dirk vom Lehn, Linh Dan Nguyen

Marketing, Business & Society

King's College London

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

1 Citation (SciVal)

Original language	English
Title of host publication	Marketing the Arts
Subtitle of host publication	Breaking Boundaries (2nd ed.)
Editors	Finola Kerrigan, Chloe Preece
Place of Publication	Abingdon, U. K.
Publisher	Routledge
Pages	209-226
Number of pages	18
ISBN (Electronic)	9781003021766
ISBN (Print)	9780367898885
DOIs	https://doi.org/10.4324/9781003021766-14
Publication status	Published - 20 Dec 2022

ASJC Scopus subject areas

General Economics,Econometrics and Finance
General Business,Management and Accounting
General Arts and Humanities

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10.4324/9781003021766-14

Cite this

Accounting for the selection of exhibits: Examining the organisation of gallery talks as a marketing activity. / vom Lehn, Dirk; Nguyen, Linh Dan.
Marketing the Arts: Breaking Boundaries (2nd ed.). ed. / Finola Kerrigan; Chloe Preece. Abingdon, U. K.: Routledge, 2022. p. 209-226.

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

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Accounting for the selection of exhibits: Examining the organisation of gallery talks as a marketing activity

ASJC Scopus subject areas

Access to Document

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Cite this