Accessibility 2.0: next steps for web accessibility

Brian Kelly, David Sloan, Stephen Brown, Jane Seale, Patrick Lauke, Simon Ball, Stuart Smith

Research output: Contribution to journalArticlepeer-review

8 Citations (SciVal)
240 Downloads (Pure)


The Web Accessibility Initiative (WAI) was established to enhance the accessibility of Web resources for people with disabilities. In this article we argue that although WAI's advocacy work has been very successful, the WAI approach is flawed. Rather than WAI's emphasis on adoption of technical guidelines, the authors argue that the priority should be for a user-focused approach, which embeds best practices through the development of achievable policies and processes and which includes all stakeholders in the process of maximizing accessibility. The article describes a Tangram model, which provides a pluralistic approach to Web accessibility, and provides case studies that illustrate use of this approach. The article describes work that has informed the ideas in this article and plans for further work, including an approach to advocacy and education that coins the term Accessibility 2.0 to describe a renewed approach to accessibility, which builds on previous work but prioritizes the importance of the user.
Original languageEnglish
Pages (from-to)265-294
Number of pages30
JournalJournal of Access Services
Issue number1 & 2
Publication statusPublished - Jan 2009


  • contextual design.
  • people with disabilities
  • Web accessibility
  • guidelines
  • WCAG
  • WAI


Dive into the research topics of 'Accessibility 2.0: next steps for web accessibility'. Together they form a unique fingerprint.

Cite this