@article{17c0158de1b24692b4f0e3fa334ebe43,
title = "Academy of Marketing Conference 2005 {"}Marketing: Building Business, Shaping Society{"}",
keywords = "Sustainability",
author = "\{U{\'i} Ghallach{\'o}ir\}, Kate and Aidan O'driscoll and Pierre Mcdonagh and Margaret-anne Lawlor",
year = "2005",
month = jun,
day = "1",
doi = "10.1362/0267257054307345",
language = "English",
volume = "21",
pages = "469--472",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Taylor and Francis",
number = "5-6",
}