Academy of Marketing Conference 2005 "Marketing: Building Business, Shaping Society"

Kate Uí Ghallachóir, Aidan O'driscoll, Pierre Mcdonagh, Margaret-anne Lawlor

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)469-472
JournalJournal of Marketing Management
Volume21
Issue number5-6
DOIs
Publication statusPublished - 1 Jun 2005

Keywords

  • Sustainability

Cite this