A TRIP DOWN MEMORY LANE: HOW PHOTOGRAPH INSERTION METHODS TRIGGER EMOTIONAL MEMORY AND ENHANCE RECALL DURING INTERVIEWS

Indira Kjellstrand, Russ Vince

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (SciVal)

Abstract

The purpose of this chapter is to explore the potential of photo-elicitation as a data generating method. Photo-elicitation is rarely used for data generation, despite the considerable promise of this method. Our empirical investigation focused on people’s emotions and experiences of dual systems in Kazakhstan, a country currently undergoing change from the old Soviet system to a new market economy. In addition to semistructured interviews, we use photographs in order to enhance emotional connection and recall. We use the imagery as a device to generate data, and more specifically, data on individual and social perspectives that are integral to particular experiences. We argue that photo-elicitation can bring out peoples’ lived experiences of the social context being investigated. We explain why and how to use the method in practice.

Original languageEnglish
Title of host publicationResearch Methodology in Strategy and Management
EditorsT. R. Crook, J. Le, A. D. Smith
PublisherEmerald Group Publishing Ltd.
Pages39-53
Number of pages15
ISBN (Electronic)978-1-80043-079-2
ISBN (Print)978-1-80043-080-8
DOIs
Publication statusPublished - 8 Oct 2020

Publication series

NameResearch Methodology in Strategy and Management
Volume12
ISSN (Print)1479-8387

Keywords

  • emotion in organi-zations
  • Kazakhstan
  • Photo-elicitation
  • projection
  • semistructured interviews
  • visual research methods

ASJC Scopus subject areas

  • Strategy and Management

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