TY - JOUR
T1 - A tale of two sites
T2 - Twitter vs. Facebook and the personality predictors of social media usage
AU - Hughes, David John
AU - Rowe, Moss
AU - Batey, Mark
AU - Lee, Andrew
PY - 2012/3
Y1 - 2012/3
N2 - Social networking sites (SNS) are quickly becoming one of the most popular tools for social interaction and information exchange. Previous research has shown a relationship between users' personality and SNS use. Using a general population sample (N = 300), this study furthers such investigations by examining the personality correlates (Neuroticism, Extraversion, Openness-to-Experience, Agreeableness, Conscientiousness, Sociability and Need-for-Cognition) of social and informational use of the two largest SNS: Facebook and Twitter. Age and Gender were also examined. Results showed that personality was related to online socialising and information seeking/exchange, though not as influential as some previous research has suggested. In addition, a preference for Facebook or Twitter was associated with differences in personality. The results reveal differential relationships between personality and Facebook and Twitter usage.
AB - Social networking sites (SNS) are quickly becoming one of the most popular tools for social interaction and information exchange. Previous research has shown a relationship between users' personality and SNS use. Using a general population sample (N = 300), this study furthers such investigations by examining the personality correlates (Neuroticism, Extraversion, Openness-to-Experience, Agreeableness, Conscientiousness, Sociability and Need-for-Cognition) of social and informational use of the two largest SNS: Facebook and Twitter. Age and Gender were also examined. Results showed that personality was related to online socialising and information seeking/exchange, though not as influential as some previous research has suggested. In addition, a preference for Facebook or Twitter was associated with differences in personality. The results reveal differential relationships between personality and Facebook and Twitter usage.
UR - http://www.scopus.com/inward/record.url?scp=84855563831&partnerID=8YFLogxK
UR - http://dx.doi.org/10.1016/j.chb.2011.11.001
U2 - 10.1016/j.chb.2011.11.001
DO - 10.1016/j.chb.2011.11.001
M3 - Article
SN - 0747-5632
VL - 28
SP - 561
EP - 569
JO - Computers in Human Behavior
JF - Computers in Human Behavior
IS - 2
ER -