A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage

David John Hughes, Moss Rowe, Mark Batey, Andrew Lee

Research output: Contribution to journalArticle

461 Citations (Scopus)
635 Downloads (Pure)

Abstract

Social networking sites (SNS) are quickly becoming one of the most popular tools for social interaction and information exchange. Previous research has shown a relationship between users' personality and SNS use. Using a general population sample (N = 300), this study furthers such investigations by examining the personality correlates (Neuroticism, Extraversion, Openness-to-Experience, Agreeableness, Conscientiousness, Sociability and Need-for-Cognition) of social and informational use of the two largest SNS: Facebook and Twitter. Age and Gender were also examined. Results showed that personality was related to online socialising and information seeking/exchange, though not as influential as some previous research has suggested. In addition, a preference for Facebook or Twitter was associated with differences in personality. The results reveal differential relationships between personality and Facebook and Twitter usage.
Original languageEnglish
Pages (from-to)561-569
Number of pages9
JournalComputers in Human Behavior
Volume28
Issue number2
DOIs
Publication statusPublished - Mar 2012

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