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A qualitative exploration of adult sexbot users’ motivations, attitudes, and experiences of stigmatisation

  • Rosalind Barnett
  • , Philippa Horton

Research output: Contribution to journalArticlepeer-review

Abstract

The sex toy industry is expanding to include robots which use advanced technology and artificial intelligence to mimic human form and interactions. Although sex robots (sexbots) can provide companionship, their potential to perpetuate violent fantasies and feminine objectification has raised concern, resulting in their societal integration being questioned. With research being mostly theoretical, this study investigated sexbot owners’ motivations, attitudes, and their experiences of stigmatisation. Using a qualitative research design, eight sexbot users took part in online semi-structured interviews. Thematic analysis generated three themes (i) Benefits of Sexbot Use, (ii) Costs of Sexbot Use, and (iii) The Future of Sexbots. Findings included the perceived value of fulfilling companionship and intimacy needs, whilst mitigating the unpredictability of human relationships. However, sexbot users reported stigmatisation, leading to guilt and selective disclosure. Users faced potential isolation, addiction, and the development of unrealistic expectations towards sex and women. Participants also discussed the advancement of artificial intelligence and predicted a reduction in stigmatisation as use expanded. This study highlighted the need for further research to explore both the impact of sexbot use on gender-based violence, as well as the long-term effects of sexbot use on users’ wellbeing, including the impact of social exclusion, stigmatisation, and relationship expectations. This could contribute to refining assertions into whether regulation is required.

Original languageEnglish
Article number189
JournalDiscover Psychology
Volume6
Issue number1
Early online date6 Jul 2026
DOIs
Publication statusPublished - 6 Jul 2026

Data Availability Statement

The data that support the findings of this study is stored by the affiliated university and is available on request from the corresponding author.

Funding

£10 Amazon vouchers were funded by The University of Bath to each participant.

Funders
University of Bath

    UN SDGs

    This output contributes to the following UN Sustainable Development Goals (SDGs)

    1. SDG 3 - Good Health and Well-being
      SDG 3 Good Health and Well-being
    2. SDG 5 - Gender Equality
      SDG 5 Gender Equality
    3. SDG 10 - Reduced Inequalities
      SDG 10 Reduced Inequalities
    4. SDG 16 - Peace, Justice and Strong Institutions
      SDG 16 Peace, Justice and Strong Institutions

    Keywords

    • Motivation
    • Qualitative
    • Sex robot
    • Sexbot
    • Stigmatisation

    ASJC Scopus subject areas

    • Neuroscience (miscellaneous)
    • Psychology (miscellaneous)
    • Psychiatry and Mental health
    • Behavioral Neuroscience

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