A policy change at JAMS: The role of reproducibility in science

Marko Sarstedt; Charles H. Noble; Stephanie M. Noble

doi:10.1007/s11747-026-01190-0

A policy change at JAMS: The role of reproducibility in science

Marko Sarstedt
, Charles H. Noble
, Stephanie M. Noble

Ludwig Maximilian University of Munich
Babeş-Bolyai University
University of Tennessee
Haslam College of Business

Research output: Contribution to journal › Editorial › peer-review

Abstract

This editorial introduces JAMS’s new policy on research data and source code availability. It argues that reproducibility—the ability to obtain the same results from the same data and analyses—is a fundamental prerequisite for credible and cumulative science. Drawing on recent evidence from the social and behavioral sciences, the article highlights persistent barriers to reproducibility, including limited access to data, code, and analytical workflows. It outlines how JAMS’s new policy seeks to enhance transparency, facilitate verification, and strengthen trust in marketing research while recognizing practical constraints on data sharing.

Original language	English
Pages (from-to)	971-976
Number of pages	6
Journal	Journal of the Academy of Marketing Science
Volume	54
Issue number	4
Early online date	4 Aug 2026
DOIs	https://doi.org/10.1007/s11747-026-01190-0
Publication status	Published - 31 Aug 2026

Data Availability Statement

Not applicable

Funding

The authors did not receive support from any organization for the submitted work.

Keywords

Credibility
Open science
Replicability
Reproducibility
Transparency

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/s11747-026-01190-0

Cite this

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title = "A policy change at JAMS: The role of reproducibility in science",

abstract = "This editorial introduces JAMS{\textquoteright}s new policy on research data and source code availability. It argues that reproducibility{\textemdash}the ability to obtain the same results from the same data and analyses{\textemdash}is a fundamental prerequisite for credible and cumulative science. Drawing on recent evidence from the social and behavioral sciences, the article highlights persistent barriers to reproducibility, including limited access to data, code, and analytical workflows. It outlines how JAMS{\textquoteright}s new policy seeks to enhance transparency, facilitate verification, and strengthen trust in marketing research while recognizing practical constraints on data sharing.",

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AB - This editorial introduces JAMS’s new policy on research data and source code availability. It argues that reproducibility—the ability to obtain the same results from the same data and analyses—is a fundamental prerequisite for credible and cumulative science. Drawing on recent evidence from the social and behavioral sciences, the article highlights persistent barriers to reproducibility, including limited access to data, code, and analytical workflows. It outlines how JAMS’s new policy seeks to enhance transparency, facilitate verification, and strengthen trust in marketing research while recognizing practical constraints on data sharing.

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KW - Open science

KW - Replicability

KW - Reproducibility

KW - Transparency

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JO - Journal of the Academy of Marketing Science

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ER -

A policy change at JAMS: The role of reproducibility in science

Abstract

Data Availability Statement

Funding

Keywords

ASJC Scopus subject areas

Access to Document

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