TY - JOUR
T1 - A method for exploring similarities and visual references to brand in the appearance of mature mass-market products
AU - Ranscombe, Charles
AU - Hicks, Ben J
AU - Mullineux, Glen
PY - 2012/9
Y1 - 2012/9
N2 - Product appearance and in particular its association with branding has been shown to play an increasingly important role in the commercial success of mature mass-market products. This paper presents a novel approach to analyse product appearance and explore similarities between products. The approach is applied to two contemporary industrial examples, smartphones and vehicles, and the outcome used to explore the strategic use of visual references to brand in product appearance. Results from the method’s application validate the method in providing insights in terms of specific similarities in appearance. Further interpretation is then used to recommend possible design strategies with respect to the use of visual references to brand.
AB - Product appearance and in particular its association with branding has been shown to play an increasingly important role in the commercial success of mature mass-market products. This paper presents a novel approach to analyse product appearance and explore similarities between products. The approach is applied to two contemporary industrial examples, smartphones and vehicles, and the outcome used to explore the strategic use of visual references to brand in product appearance. Results from the method’s application validate the method in providing insights in terms of specific similarities in appearance. Further interpretation is then used to recommend possible design strategies with respect to the use of visual references to brand.
UR - http://www.scopus.com/inward/record.url?scp=84863610187&partnerID=8YFLogxK
UR - http://dx.doi.org/10.1016/j.destud.2012.04.001
U2 - 10.1016/j.destud.2012.04.001
DO - 10.1016/j.destud.2012.04.001
M3 - Article
SN - 0142-694X
VL - 33
SP - 496
EP - 520
JO - Design Studies
JF - Design Studies
IS - 5
ER -