A longitudinal study of customers' desired value change in business-to-business markets

Michael Beverland, Larry Lockshin

Research output: Contribution to journalArticlepeer-review

54 Citations (Scopus)
Original languageEnglish
Pages (from-to)653-666
JournalIndustrial Marketing Management
Volume32
Issue number8
DOIs
Publication statusPublished - 1 Nov 2003

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