Original language | English |
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Pages (from-to) | 653-666 |
Journal | Industrial Marketing Management |
Volume | 32 |
Issue number | 8 |
DOIs | |
Publication status | Published - 1 Nov 2003 |
A longitudinal study of customers' desired value change in business-to-business markets
Michael Beverland, Larry Lockshin
Research output: Contribution to journal › Article › peer-review
65
Citations
(SciVal)